Marketing Calculators
Advertising and campaign calculators to price impressions, clicks and conversions and measure return on ad spend.
CPM Calculator (Cost Per Impression)
Work out CPM (cost per thousand impressions), the total cost of a campaign, or the impressions it will deliver. Pick what you want to solve for and fill in the other two.
Open calculatorEngagement Rate Calculator
Work out your social media engagement rate. Enter total engagements, your audience size and how many posts they came from to get the rate per post by followers, reach or impressions.
Open calculatorCTR Calculator (Click-Through Rate)
Work out your click-through rate (CTR) from clicks and impressions, or solve for the clicks or impressions behind a target rate. Pick what to solve for and fill in the other two.
Open calculatorConversion Rate Calculator
Work out your conversion rate from conversions and visitors, or solve for the conversions or traffic behind a target rate. Pick what to solve for and fill in the other two.
Open calculatorROAS Calculator (Return on Ad Spend)
Work out your ROAS (return on ad spend) from revenue and ad cost, or solve for the revenue or spend behind a target. Pick what to solve for and fill in the other two.
Open calculatorCPC Calculator (Cost Per Click)
Work out your CPC (cost per click) from ad spend and clicks, or solve for the clicks or budget behind a target. Pick what to solve for and fill in the other two.
Open calculator